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About Plastic Surgery Practice Marketing

We develop custom fit web based solutions for plastic surgeons, cosmetic surgeons and other medical professionals.

Consulting

All our consultants have years of experience in Plastic Surgery Marketing or Plastic Surgery Practice Management.

In a small practice, we can tell you within 4 hours where your problems are and how we can help.

Advertising Management

Our goal with advertising management is to make sure you are not wasting your money on ineffective media. In our experience, most practices do.

PPC Advertising

PPC advertising is the most powerful tool to get patients to your practice.

PPC advertising is our forte. We can bring in campaigns at a lower cost than anyone which will significantly improve your profit margins.

Partnerships

We offer partnerships to plastic surgeons who want to increase their surgical load, but don't want to invest the necessary capital, manpower, and training in order to run successful ad campaigns.

Success Story

Learn how we increased one plastic surgeon's profitability by over $450,000 in just one year during the worst recession since the Great Depression. You can do it too!

About Us

Plastic Surgery Practice Marketing

Over the last 10 years, the marketing of plastic surgery has changed radically. Most of the changes have come about due to the following:

  • The Internet has revolutionized the way patients find plastic surgeons
  • Web sites have replaced traditional before and after photo albums

Find plastic surgeons

  • Doctors not board certified in plastic surgery have increased competitive pressures and confused cosmetic surgery prospects
  • New Technologies with dubious medical benefits based on not-credible medical research, however, backed by millions of marketing dollars, have pressured plastic surgeons to buy their wares and further confused patients
  • Litigious patients are now using the Internet to voice their grievances about medical doctors on sites that cannot verify the veracity of these complaints

This new environment has in one word become more competitive. What competition does is to oblige plastic surgeons to become MBA's or at least, have someone in the practice that understands concepts like IRR (Internal rate of Return), can measure advertising costs per impression, lead, consult, and surgery, and knows how to motivate personnel to encourage patient referrals. If the doctor does surgery, and the practice is run like a business, these changes have created opportunities for those practices that have adapted to the new marketing environment. On the other hand, for those practices who didn't see this recession coming and are still depending too heavily on patient referrals, this brave new world can lead to a severe attrition in economic wealth.

Marketing consultants

Our consultants can take any practice and increase the profitability dramatically, if you score below 80% on the test immediately below. If you can show us good before and after pictures, we can substantially increase the profitability of your practice. (See how we increased a plastic surgeon's take home pay by over $450,000 in one year by clicking on success story).

Test your practice marketing capabilities. Answer "Yes" or "No" to the questions below:

  1. My advertising budget is less than $20,000 per month

        


  2. I advertise at least 75% of my ad/PR budget in TV, Radio, Print, Billboards & PR or Promotions

        


  3. My incoming calls are answered by a receptionist (front desk staff), who passes the call to the appropriate person in the practice. His/her total compensation is less than $50.000 per year

        


  4. I don't charge a consult fee

        


  5. We sometimes have consults who cannot afford surgery, or who have underlying medical problems that prevent us from booking a surgery

        


  6. I do less than 6 cosmetic surgeries per week

        


  7. I'm in a market area with more than 2 other plastic surgeons

        


  8. Over 75% of the leads that find us through advertising book a consult

        


  9. My staff converts less than 50% of consults to surgery

        


  10. I have not checked my ratings on sites like www.ratemds.com, or else, I have a bad rating on some of these sites